Have you heard the news? In online marketing circles it was hard to avoid news about the Google +1 button finally being available to add to websites and blogs. By way of introduction, here's Google's video introducing the +1 Button:
There have been dozens of detailed blog posts written about how to install Google's +1 Button on your site so I'm not going to go into that here. I'll link to a couple posts that are well worth your time to read and study.
What I will say is that this is an important element to add to the social sharing options on your blog. You're giving your audience a way to tell Google that your content is worth recommending and the more recommendations you have the better Google likes it. It's like a peer review of your content.
The +1 Button is Google's answer to Facebook's Like button. Both are forms of word of mouth recommendations and social proof. The more likes and pluses, the better the content must be and the more likely that others will click through to check it out, right? More targeted traffic...got to love that!
On the other side of the visibility coin, the more you use the +1 button to recommend blog posts and websites you like, the more your image and name appears on Google's search results pages when your friends are doing searches. You do have to have a public Google profile (which I've been recommending for a long time) in order to use +1 and have your name, image and link to your profile show up.
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